Bomin Launches New Brand Identity In Line With Next Phase Of Global Growth
The shipping industry is experiencing significant change, and the fuel supply chain is becoming increasingly complex. The launch of Bomin’s new brand identity reflects this evolution, and the company’s global position within the market. The new corporate identity also underlines the company’s ethical values, and sustainability as a business, and its commitment to providing fuel supply solutions that are reliable, compliant, and deliver both operational and cost efficiencies.
Thomas Roller, Managing Director, Bomin Group, commented: “We recognise and understand the industry’s new and impending challenges. That’s why over the past year we have invested in further developing our global physical infrastructure, and establishing our regional hubs to ensure universal excellence in service standards, processes, and in the quality of products that we provide to all our customers.”
Roller continued: “The launch of our new brand identity is a visual statement of Bomin’s commitment to evolving in line with the shipping industry. The challenges for shipping are many, but we are ready with our energy, and know-how to deliver the highest levels of performance and counsel to enable our customers to thrive in this changing market.”
The new logo comprises a modern typeface, and represents Bomin’s global presence, and international standing, as well as its ethical approach to business. The waves in the logo reflect Bomin’s maritime heritage and its core value of ‘energy’, while the green and red colours represent Bomin’s close working relationship with its parent companies Mabanaft and Marquard & Bahls.
The Bomin Group has been active in the bunker business for 40 years via its subsidiaries and is one of the world’s leading independent suppliers and traders of marine fuel. The business portfolio covers activities ranging from the supply of bunker fuels to lubricants and other services to the shipping industry. Bomin is 100 percent owned by Mabanaft. www.bomin.com
Mabanaft GmbH & Co. KG is a subsidiary of Marquard & Bahls, a Hamburg-based family-owned company that operates in the fields of energy supply, trading and logistics. Mabanaft‘s business encompasses the import and wholesale of petroleum products. Furthermore, the company is active in bunker services, service stations, end-consumer business, lubricants and biofuels.